On July 11th, Broadcast House Media hosted its first Digital 101 class. The purpose of these informational sessions are to educate clients on the power of digital media and how radio and digital work together. In the first installment, Director of Sales, Jill Masek covered Targeted Display, Targeted Video, Geofencing and Geovideo. The presentation included how these digital tactics work and how the campaigns are built. Digital Sales Specialist, Tim Tergeoglou presented real-life examples of clients who have used these products successfully in the market. Held at Venue in The Cornhusker Room, attendees enjoyed complimentary lunch and plenty of valuable digital marketing information. More than 30 clients were in attendance.
Upcoming sessions include Digital 102 on August 15th. We will cover email marketing, social media marketing and search engine marketing. Digital 103 will take place on September 12th. Topics will include streaming television, specifically OTT and CTV, as well as YouTube TrueView. Events will again be held at Venue in The Cornhusker Room. These useful sessions are free to attend. For more information or for your personal invitation, contact [email protected].