Welcome to the Broadcast House Blog!
Your go-to source for fresh insights and proven strategies in radio and digital marketing. From real-world stats and industry trends to expert tips and success stories, we’re here to help your brand break through the noise. Stay in the loop with what’s new at Broadcast House Media and discover how to grow your reach, engage your audience, and drive real results.
May 13th, 2025
When it comes to digital marketing, few tools are as powerful (and overlooked) as email. In a world of social feeds and short attention spans, email continues to be a trusted, direct, and effective way to connect with consumers. In fact, over 4.3 billion people use email globally – making it one of the best places to get your message seen.
Not only is email marketing affordable, but it’s also highly personal. You can tailor messages to specific customer groups, drive engagement, and track results in real time. Whether you're promoting a sale, launching a new product, or building brand awareness – email gives you the control and visibility you need.
Why your business should be using email marketing:
1.💰 Incredible Return on Investment
Email marketing generates between $36 and $44 for every $1 spent. That’s a jaw-dropping 3600% to 4400% ROI, making email the most cost-effective channel in your digital toolbox.
2.📬 Massive Reach with Daily Engagement
With 99% of users checking their inbox daily, email is where your customers already are. Many check their email up to 20 times a day, and 66% say it’s the first thing they do each morning.
3. 🎯 Hyper-Targeted and Personalized
You can segment audiences by location, behavior, and interest to reach the right people at the right time. Broadcast House has over 240 million ‘double opt-in’ email records available & 750+ demographic & behavioral overlays.
4. 🚀 Better at Customer Acquisition Than Social
Consumers are three times more likely to make a purchase through email marketing than through social media. This highlights the power of email as a direct, personal, and conversion-focused channel.
The bottom line? Email marketing works. It's trusted, trackable, and drives measurable results. If it’s not already part of your marketing strategy, now’s the time to tap into the power of the inbox. At Broadcast House Media, we guarantee 100% primary inbox delivery, ensuring your message lands exactly where it matters most for maximum visibility and engagement.
Want help building or boosting your email marketing strategy? Let’s connect!
May 7th, 2025
In today’s competitive dining landscape, restaurant owners are constantly searching for effective and affordable ways to reach hungry customers. With rising costs, changing consumer habits, and an ever-growing list of marketing options, finding the right mix of channels is more important than ever. While digital and social media often steal the spotlight, one proven platform continues to not-so-quietly drive real-world results: Audio.
New research shows that restaurant customers are highly engaged with audio, and radio remains one of the most effective tools for reaching them and keeping your restaurant top of mind when it's time to eat.
Audio reaches restaurant customers:
50%
responded to a radio ad
51%
prefer to listen to music from their local AM/FM radio stations
41%
took action after hearing a podcast mention
These insights prove that radio isn’t outdated—it’s just underrated. And in a market where every dollar counts, audio provides scale, trust, and real ROI.
Bottom line? If you're in the restaurant industry and want to drive results, radio advertising should be on your menu.
Sources: 2024 Consumer Dining Trends | 2024 AudienceSCAN (Restaurant or Take Out Customers)
May 5th, 2025
As brands reevaluate marketing budgets due to economic uncertainty and shifting consumer habits, one medium is proving to be both affordable and surprisingly powerful: traditional radio.
A recent Nielsen study shared by Audacy shows that radio delivers one of the highest returns on investment in the entire media mix. In fact, it boasts a 35% trial rate (how often people try a product after hearing an ad) at a much lower cost than platforms like connected TV or TikTok. That means more people take action—for less money.
Radio isn't just affordable—it’s effective. Even shifting a small portion of your TV budget to audio can give you up to 20% more reach for the same spend. And with podcasting and streaming also gaining traction, audio is quickly becoming a must-have in every smart marketing plan.
If you're looking to stretch your budget and still drive real results, don’t overlook the power of radio.
April 29th, 2025
More people are ditching traditional TV in favor of streaming, and the trend is only accelerating. In fact, in February 2025, cable and broadcast TV saw a decline while Streaming TV saw a sharp increase. This shift is here to stay, and it's reshaping the media landscape. By 2026….
Nearly 70% of the U.S. population will be a CTV user
87% of households will be streaming their TV
Streaming TV will become more cost-effective for advertisers, as more people cut the cord, increasing available impressions
CTV is expected to represent nearly 1/3 of total digital media time
As this shift continues, traditional TV will inevitably fall behind. In 5 or 10 years, will broadcast TV even exist as we know it today? The rise of Streaming TV is inevitable, and it's not just a trend — it’s the future.
If you're ready to take advantage of this change and start advertising where consumers are watching, it’s time to make the leap. Streaming TV offers precision targeting, cost-effective options, and measurable results.
Get in-touch with our marketing team today!
Source: EMarketer Lookbook - Beyond the Remote: How CTV is Reshaping Digital Ads
April 23rd, 2025
With new home construction up 11.5% in February and shifting market dynamics - like tariff concerns and buyers seeking affordability - there’s clear momentum in the housing market. Many are expanding their search to new builds or overlooked spec homes to find value.
But who are today’s home buyers?
🔹 59% are male
🔹 48% are aged 25–44
🔹 They’re 92% more likely than average to have a household income of $150,000+
This is a highly responsive, high-income audience and radio reaches them where they are.
Home buyers are listening:
71%
responded to a radio ad
89%
more likely to think businesses that advertise are better than those that do not
58%
listen to the radio for 3+ hours a day
If you're in real estate, retail, or home services, now is the time to use audio to connect with motivated buyers!
Sources: Yahoo Finance | 2024 AudienceSCAN (Primary Home Buyers)
April 21st, 2025
According to a recent article from Radio Ink, AM/FM radio is poised to significantly widen its ratings lead over traditional television in 2025. A key driver of this shift is Nielsen's upcoming adjustment to its Portable People Meter (PPM) methodology, reducing the required listening time to register a quarter-hour from five minutes to three. This change is expected to boost AM/FM radio listening by 24% in local PPM markets and increase total U.S. listening levels by 10%. Notably, younger demographics are projected to see substantial gains, with 18–34 audiences growing by 28% and 25–54 listeners by 27%. Additionally, the new approach of measurement may allow radio stations to implement shorter, more frequent commercial breaks, enhancing audience retention and advertising effectiveness.
April 11th, 2025
The 17th annual Broadcast House Media – Mother of All Garage Sales took over the Sandhills Global Event Center April 4–5!
With 320 vendors and over 4,500 shoppers coming through the doors, the place was packed with energy all weekend long. There were all kinds of treasures to dig through—from vintage finds to handmade goods—there was something for everyone to discover. But beyond the bargains and hidden gems, the real highlight was seeing so many people come out to support local sellers and our local radio stations!
Same time next year?
Agriculture remains the backbone of Nebraska's economy – and today’s farmers are more connected than ever. If you're trying to reach farmers and ranchers with your marketing message, a targeted digital marketing approach can significantly enhance engagement, awareness, and sales.
Recent research shows that farmers are 2.4 times more likely to believe that stores that advertise are better than those that don’t.
Farmers respond to digital marketing:
72%
responded to ads on social networks
74%
responded to sponsored search results
68%
responded to mobile ads
What does that mean for business in the agriculture industry? There’s a huge opportunity to connect with farmers using targeted, data-driven strategies.
At Broadcast House Media, we offer a full suite of digital products designed to deliver results — from Search Engine Marketing (SEM) to targeted display advertising and more. Whether you’re marketing equipment, services, or ag-related products, we have proven tactics to help you break through and get noticed.
Farmers are looking for value. Make sure they’re looking at you.
Sources: Brownfield Ag News | Ag Web | Agriculture Dive | 2024 AudienceSCAN (Farmers/Ranchers)
April 7th, 2025
Edison Research's latest "Share of Ear" study reveals that local radio is still strong! They found that AM/FM radio remains the dominant source of in-car audio, accounting for 86% of listening time in vehicles, a figure that has returned to pre-pandemic levels.
In contrast, ad-supported digital audio platforms like Spotify and Pandora combined reach only 29% of Americans daily, underscoring the broad reach of traditional radio.
This dominance is particularly evident in media planning, where excluding AM/FM radio from campaigns can result in missing a substantial portion of the audience.
The study emphasizes that integrating AM/FM radio into audio strategies is essential for achieving comprehensive reach and effectiveness.