Welcome to the Broadcast House Blog!
Your go-to source for fresh insights and proven strategies in radio and digital marketing. From real-world stats and industry trends to expert tips and success stories, we’re here to help your brand break through the noise. Stay in the loop with what’s new at Broadcast House Media and discover how to grow your reach, engage your audience, and drive real results.
November 14th, 2025
Source: TopLine – Fall Vehicle Shopping Season – US Midwest Region – Radio (11-25)
Midwestern vehicle shoppers are highly engaged - and radio remains a key driver in their buying decisions. This year, 64% of new-car shoppers and 52% of used-car shoppers have responded to radio ads, with listeners significantly more likely to tune in for multiple hours each day.
At the same time, regional trends show used luxury vehicles rising by more than $560, while hybrids and EVs are down over $325. Midwest drivers are also benefitting from lower gas prices compared to the Pacific states, easing overall operating costs.
With shoppers active, responsive, and consistently listening, radio continues to be one of the strongest ways to connect with buyers in a shifting market.
October 29th, 2025
When it comes to building brand awareness and driving results, display advertising has become an essential part of the modern marketing mix. In fact, marketers recognize the power of display ads to reach audiences wherever they are online.
84% of marketers include display ads as part of their strategy.
92% of marketers say retargeting display ads perform as well as or better than search marketing.
When consumers see a display ad, 27% actively search for the business afterward; driving a 59% increase in conversions.
These numbers show that display advertising doesn’t just build awareness—it drives action. Display campaigns remind people who you are, spark curiosity, and motivate them to learn more, engage, and take the next step.
By incorporating display advertising into an integrated marketing strategy, businesses can stay visible throughout the customer journey. From awareness to conversion, display ads keep your brand front and center; turning visibility into engagement and engagement into measurable business growth. Chat with our marketing team today!
Source: Keywords Everywhere
October 27th, 2025
When planning an organizational event, every marketing dollar counts and finding the right mix of channels can make all the difference in maximizing donations. While many marketers lean heavily on digital platforms, one tried-and-true medium continues to deliver powerful results: radio.
Radio builds awareness, sparks emotion, and drives listeners to act. In fact, research shows that 65% of listeners visit a website after hearing a radio ad, and 56% of those visits happen on mobile; proof that radio inspires immediate engagement.
Awareness alone isn't enough to convert interest into impact.
That’s where digital marketing comes in. Once radio captures attention and builds trust, digital campaigns make it easy for inspired listeners to take the next step. Whether that’s registering for an event, making a donation, or learning more about a cause, digital tools turn audience curiosity into meaningful action.
Together, radio and digital form a seamless, results-driven strategy for nonprofits and organizations. Radio connects with people emotionally and at scale, while digital provides the precision and convenience needed to convert that connection into measurable support. By combining both, organizations can reach donors where they are, when they’re most motivated, and ultimately, turn empathy into action. Let’s talk strategy!
Source: Scarborough USA+ 2024
October 27th, 2025
When planning an organizational event, every marketing dollar counts and finding the right mix of channels can make all the difference in maximizing donations. While many marketers lean heavily on digital platforms, one tried-and-true medium continues to deliver powerful results: radio.
Radio builds awareness, sparks emotion, and drives listeners to act. In fact, research shows that 65% of listeners visit a website after hearing a radio ad, and 56% of those visits happen on mobile; proof that radio inspires immediate engagement.
Awareness alone isn't enough to convert interest into impact.
That’s where digital marketing comes in. Once radio captures attention and builds trust, digital campaigns make it easy for inspired listeners to take the next step. Whether that’s registering for an event, making a donation, or learning more about a cause, digital tools turn audience curiosity into meaningful action.
Together, radio and digital form a seamless, results-driven strategy for nonprofits and organizations. Radio connects with people emotionally and at scale, while digital provides the precision and convenience needed to convert that connection into measurable support. By combining both, organizations can reach donors where they are, when they’re most motivated, and ultimately, turn empathy into action. Let’s talk strategy!
Source: Scarborough USA+ 2024
October 24th, 2025
Furniture shoppers are active, engaged, and ready to buy - and the right media mix makes all the difference. According to recent AudienceSCAN data, 1 in 5 radio listeners have purchased furniture in the past year, proving radio’s continued power to reach motivated buyers. On the digital side, engagement is even stronger:
73%
responded to online display ads
78%
responded to sponsored search results
79%
responded to ads on social media
Combining radio and digital marketing efforts creates a powerful synergy - boosting ad recall and purchase intent across all shopper types. The takeaway is clear: a smart, multi-channel strategy delivers the best results for furniture retailers. By blending digital precision with radio’s broad reach, furniture stores can turn casual browsers into loyal customers.
Want to grow your reach and drive more sales? Talk with our marketing team today to build a strategy that connects you with the shoppers who are ready to buy. Let's talk!
Sources: 2025 AudienceSCAN® | MRI-Simmons
October 21st, 2025
In the next six months, many homeowners are planning to hire contractors for improvement projects, from gardens and major appliances to full bathroom and kitchen remodels.
79%
of homeowners who planned a project in
the past year acted after hearing a radio ad.
With Broadcast House’s five radio stations, we can help you connect directly with these motivated homeowners across every key demographic. Our stations reach listeners at home, at work, and on the go — the exact moments they’re thinking about making improvements or purchases.
By advertising with us, your business will stay top of mind when they’re ready to buy, helping you build trust, drive traffic, and increase sales. Now is the perfect time to put your message in front of an audience that’s already ready to act — and Broadcast House has the reach and influence to make it happen. Chat with our Marketing Team today!
Source: TopLine - West Region; 2025 Q3 Trending Topics Study (SP25 USA); DMA; A18+; M-Su 6a-12m; | West; 2025 AudienceSCAN; (Major Home Remodeling Project Starters).
August 12th, 2025
AI is transforming digital marketing—but human touch is the key to success.
Artificial intelligence is changing the way businesses approach marketing. From analyzing customer data to predicting trends and automating campaigns, AI brings efficiency and powerful insights to the table. Technology is an incredible tool; but it's not the whole story. What truly makes marketing effective is the human element.
- Human expertise is irreplaceable. A person who knows your business, your values, and your goals can put data into context and make suggestions that reflect your brand's unique identity.
- True impact comes from understanding people. Marketing isn't just about numbers—it's about the emotions, motivations, and experiences that drive decision-making. That's where human marketers shine.
- AI delivers data, but people provide strategy. Machines can tell you what's happening, but it takes human creativity, intuition, and vision to decide what to do with that information and how to build lasting customer relationships.
At the end of the day, trust isn't built by algorithms. It's built by people who listen, respond, and care.
That's why Broadcast House Media is proud to be your local marketing partner. We combine the best of new technology with decades of experience helping businesses connect with their communities. Together, we'll create strategies that not only capture attention but also earn loyalty and long-term growth. Let’s talk strategy!
Source: AI In Digital Marketing
September 11th, 2025
A recent case study from Radio Ink underscores the growing influence of audio advertising during the critical early holiday shopping season. Early results show that consumers are responding to audio ads faster, and maybe even better, than other formats. Why it matters:
- High engagement during peak listening times: Morning commutes, weekend routines, and casual listening moments are prime opportunities to connect.
- Emotional resonance & repeated exposure: Audio’s immersive nature builds familiarity and trust.
- Smart targeting & optimized spend: Whether via traditional radio or streaming, advertisers can reach budget-conscious early shoppers with precision.
Bottom line: As the buying season heats up, brands that embrace unique and emotionally engaging audio strategies stand to lead the pack.
Let’s talk strategy! Whether you're crafting holiday campaigns or planning long-term branding, we’d love to help identify the right audio mix of commercial radio, streaming, podcasts, or live endorsements to move the needle.
Source: RadioInk
September 3rd, 2025
In today’s digital-heavy world, it’s easy to assume that active job seekers are just scrolling online. But the truth is, radio continues to be one of the most powerful ways to connect with people who are actively looking for work.
Research shows:
62%
of job seekers have responded to a radio ad in the past year
26%
more likely than average to spend 5+ hours a day tuned in
13%
more likely to stream radio on their smartphones or apps
What does that mean for employers?
Radio reaches an audience that’s not just listening casually - it’s an audience that’s engaged. That level of attention means your hiring message isn’t just background noise: it’s being heard, remembered, and acted upon.
If your business is looking to grow its team, radio can help you find the workforce that’s ready to work. Chat with our Marketing Team today!
Source: TopLine (Audio Reaches Job Seekers (8-25)
August 12th, 2025
For years, TV was considered the king of mass media—but those days are over. A major shift is happening in how Americans consume content, and AM/FM radio has quietly (but powerfully) taken the lead.
According to recent audience data, AM/FM radio has now overtaken linear TV in ratings—and the gap is only going to grow. By the end of 2025, AM/FM’s average audience among adults 18–49 is expected to be 47% higher than TV's. Even in the highly valued 25–54 demographic, radio is forecasted to outpace TV by 13%.
This shift isn’t just about numbers—it’s about access. Traditional broadcast radio remains one of the most powerful tools for reaching people who are increasingly difficult to connect with via digital or TV platforms. Scarborough research shows that:
90%
of light internet users are reached by AM/FM radio
87%
of light TV viewers are reached through AM/FM radio
These stats are impressive, and if you’re still relying heavily on TV for your advertising strategy, you’re missing a significant (and growing) portion of your audience.
As TV viewership continues to decline and the digital space becomes increasingly fragmented, radio remains consistent, trusted, and far-reaching. Especially for brands looking to connect with real people in the real world, radio isn’t just relevant—it’s game-changing.
Sources: Westwood One | Insider Radio
August 5th, 2025
If your business caters to seniors; offering healthcare services, housing, leisure activities, or community-based programs, radio should be in your marketing mix.
Seniors remain a responsive, influential, and often underestimated consumer group and radio is one of the most effective ways to connect with them. Radio continues to be a trusted and frequently used medium among consumers 65 and older.
Not only are seniors tuning in, they are also taking action:
24%
responded to a radio ad in the past year
40%
listen to radio 3+ hours a day
25%
more likely to listen to radio from 10AM - 3PM
Seniors represent a loyal, active audience that values connection, familiarity, and credibility - all qualities that radio delivers every day. If you're looking to grow your brand's presence with this demographic, radio can help you break through and build lasting relationships.
Let’s talk about how we can put the power of radio to work for your business. Chat with our Marketing Team today!
Sources: 2024 AudienceSCAN® | MRI-Simmons
July 18th, 2025
Who are you really reaching on YouTube?
- Ages 25-34 is primary demo
- 63% are homeowners
- 61% make an annual HHI of $75k+
- And yes - 72% still respond to radio with 32% listening a minimum of 3 hours a day!
This is a valuable demo – and guess what? They’re listening to radio, too. Smart marketers know it’s not about choosing one platform, it’s about building a media mix that works.
Looking to make your message resonate with the perfect audience? Chat with our Marketing Team today!
Sources: 2025 Winter MRI-Simmons USA; A18+; used YouTube in the past 30 days; | *2024 AudienceSCAN® (YouTube Users Influenced by Advertising).
July 11th, 2025
When it comes to legal counsel, most people turn to someone they know—or at least, someone they’ve heard of.
That’s where radio advertising comes in.
Radio ads target local communities, helping law firms stay top-of-mind with potential clients.
In fact, legal service clients are 42% more likely to say that businesses that advertise are more trustworthy than those that don’t.
55%
have responded to a radio ad (on-air or online) in the past 12 months
45%
listen to local radio stations MORE than popular streaming services
45%
took action after hearing a mention on an audio podcast in the last 12 months
This is a valuable audience, and they’re tuned in. With radio offering a more cost-effective CPM than TV or streaming platforms, law firms can reach the right people at the right time—without breaking the bank.
Tap into the power of audio advertising and build trust with your future clients today.
Sources: 2024 AudienceSCAN® (Legal Service Clients)
July 8th, 2025
In this business we often hear, “People just go to our website.”
And while it sounds great in theory, there’s a critical flaw in that thinking: how do people even know to look you up?
You can have the most beautifully designed, fully optimized website out there. But if your audience doesn’t know your business exists, that site is just sitting there, waiting for traffic that may never come.
That’s where smart advertising comes in. It doesn’t just wait to be discovered - it actively drives awareness and action.
According to RAB (Radio Advertising Bureau):
Radio creates a 29% lift in Google searches and boosts online brand browsing by 52%.
In other words, radio makes people curious. It gets them to search, click, and engage. If your goal is to get more eyes on your website, it might be time to look beyond SEO and social, and start thinking about the power of radio.
Get in-touch with our marketing team today!
Source: RAB | Why Use Radio; RADIOCENTRE.org | Grow Your Business with Radio Advertising; Westwood One | New Radio Study
June 26th, 2025
When it comes to Husker Athletics, no one brings you closer to the action than Broadcast House—Lincoln’s Home of Husker Sports. As the official hometown affiliate, we’re proud to deliver the sounds of game day, championship moments, and exclusive insider coverage to fans across the Capital City and surrounding communities.
You’ll catch Husker Football on 1400 KLIN and Froggy 98, bringing the excitement of game day straight to your speakers. But that’s just the beginning.
- B107.3 is your go-to station for Husker Volleyball and Women’s Basketball, covering some of the most dominant and inspiring teams in college sports.
- 1400 KLIN also delivers play-by-play for Men’s Basketball, Baseball, and the nightly staple of Husker fandom—Sports Nightly.
“Since 1993, Husker fans have been able to catch all the play by play, home and away, right here on our stations. Just as the stadium becomes the 3rd largest ‘city’ in Lincoln on game day, the listenership on our stations during Husker broadcasts also grows to new heights! This allows our advertising partners great access to share their message to a huge audience.” Ami Graham – General Manager at Broadcast House
And there’s big news on the Husker broadcast front: Nebraska Athletics and the Huskers Radio Network have announced Kyle Crooks as the new Voice of the Huskers and Director of Broadcasting. Crooks will take the mic as the play-by-play voice of Husker Football and step in as a new co-host of Sports Nightly, continuing the tradition of elite coverage for Husker Nation.
Want to get to know the new voice behind the mic? Tune in to Jack Mitchell’s interview with Kyle Crooks on the latest episode of Drive Time Lincoln—available now on 1400 KLIN. https://klin.com/dtl/
No matter the season or sport, if it’s Husker Athletics, it’s on Broadcast House. Go Big Red!
Image from Huskers Athletic Partners.
June 24th, 2025
In a historic shift, streaming services have overtaken broadcast and cable television in total U.S. TV usage. YouTube viewership alone, excluding YouTube TV, has skyrocketed over 120%!
Viewing habits are changing:
- Streaming TV: 44.8%
- Cable TV: 24.1%
- Broadcast TV: 20.1%
Total streaming activity is up 71% since 2021. The top streaming platforms are YouTube, with a 12.5% share, and Netflix, with a 7.5% share of viewing. Free ad-supported streaming services like PlutoTV, Roku Channel, and Tubi collectively captured 5.7% of TV viewership.
This milestone underscores the evolving media landscape and the increasing dominance of streaming platforms.
___________________________________________________________________________________________________________________________________________
What does this mean for marketers, advertisers, and content creators?
→ The audience is streaming-first.
→ FAST and mid-tier platforms are emerging power players.
→ The shift isn't coming — it’s already here.
📊Time to reassess your media mix? Get in-touch with our marketing team today!
Sources: Streaming Reaches Tipping Point
June 12th, 2025
Finding the right talent today isn’t just about posting on job boards and hoping for the best. With increased competition, evolving candidate expectations, and record-low unemployment in many areas, employers need to reach job seekers where they are – not just where they’re expected to be. That’s where radio comes in.
Radio advertising is a powerful, often underutilized tool in recruitment marketing. Over 80% of both active AND passive jobseekers listen to the radio regularly. From active applicants to passive prospects,radio has the scale and influence to make your message heard.
Radio reaches more job seekers than you might expect:
59%
have responded to a radio ad
51%
took action after hearing a podcast ad
39%
prefer listening to local radio
over streaming platforms
Radio doesn’t just cast a wide net; it connects in a personal, trusted way that resonates with the audience. Whether you're targeting active candidates or planting a seed with passive ones, radio puts your message in the ears of people ready to hear it.
Want better candidates, faster hires, and stronger results? Let’s get your jobs on the air.
Sources: Matchbox National Study | 2024 AudienceSCAN (Better Job Seekers)
June 5th, 2025
Relying on just one advertising channel is no longer enough if you want to get people's attention. Consumers are constantly switching between platforms – scrolling online, streaming audio, and engaging with content wherever they go.
Advertising on more than one platform skyrockets your return on investment(ROI). Brands can increase their ROI by 35% by utilizing at least 5 advertising channels. An omnichannel approach to marketing boosts your campaign's reach and frequency. That’s why the smartest advertisers are embracing the powerful combination of radio and digital advertising – because together, they simply perform better!
With just a 20% budget bump:
• Adding radio to a digital-only marketing plan increases total campaign reach by up to 94%
• Adding digital to a radio-only marketing plan increases total campaign reach by up to 20%
The numbers speak for themselves - campaigns that blend radio and digital consistently deliver stronger performance than those relying on a single channel. If your goal is to improve results, maximize ROI, and stay ahead in a rapidly evolving media landscape, a diverse marketing mix is the smart move. Ready to take the next step? We’re here to help.
Get in-touch with our marketing team today!
Source: Marketron | Scarborough USA
May 29th, 2025
Kitchens and bathrooms are no longer just functional spaces - they’re becoming experiences. Today’s remodeling trends show a shift toward smarter, more useful features like intelligent storage and voice-activated lighting, along with eco-friendly upgrades and personalized, stylish design choices. Bathrooms are embracing spa-like vibes with steam showers, soaking tubs, and calming palettes, all while integrating sustainable and connected technology. But as the design evolves, so does the way consumers shop and respond.
Remodeling consumers are highly responsive to digital touchpoints:
- 76% engage with social media content
- 70% watch and react to video pre-roll ads
- 67% tune into podcast mentions
- And yes - 72% still respond to radio, too!
At Broadcast House Media, we help kitchen and bath brands get seen by the right people in the right places—whether that's online, in audio, or on-screen. Because when you pair great design with smart outreach, you don’t just bring the vibes—you bring the visibility.
Source: Decorilla Online: Decorating Kitchen Trends 2025 | 2024 AudienceSCAN; Major Home Remodeling Project Starters
Great design paired with smart outreach wins every time.
May 23rd, 2025
Huge shout out to our Promotions Director and all our clients for an outstanding year of success using Second Street tools to engage their audience and drive results! 
In the past year, our stations have taken home major wins across the board:
Best Photo Gallery – 107 Days of Summer (B107.3)
Audience Builder – Paint The Town Pink (B107.3)
National Sweepstakes – Bail Money (Froggy98)
Voting Bracket – Munch Madness (KLIN)
And the crown jewel – Mid Market of the Year!
These awards reflect a powerhouse team that knows how to engage listeners, create meaningful campaigns, and drive real value for their brands and advertisers.
Second Street allows us and our clients to be creative, strategic, and set the bar high for local media. To learn how Broadcast House and Second Street can help you engage with our audience, chat with our marketing team today!
May 21st, 2025
Barbecue season isn’t just about burgers and smoke - it’s a red-hot opportunity for brands to connect with a passionate, purchase-ready audience.
The data speaks for itself:
- 59% are male
- 38% are aged 45–65
- 57% are homeowners
- 43% more likely to stream local radio stations
- 55% were influenced by radio ads in the past year
These are loyal, practical consumers who care about value, quality, and tradition. They’re not just browsing—they’re buying. Right now.
Whether you sell grills, tools, outdoor gear, or food products, this is your window. With the right message and the right media, your brand can land right where it matters—at the heart of the backyard cookout.
Source: Futuri TopLine | 2023 AudienceSCAN® (Barbecue Grill Shoppers); Midwest U.S.
Smart targeting = sizzling results.
May 19th, 2025
In today’s digital-first landscape, it’s easy to assume that traditional media like radio has lost its edge. But if you’re overlooking radio, you might be missing out on one of the most powerful tools in your marketing arsenal.
The numbers speak volumes:
- 29% lift in search activity - Radio drives curiosity and online engagement.
- 22% increase in in-store traffic - Listeners don’t just hear your message. With the right audio marketing, they act on it.
- $10 return for every $1 spent - That’s a serious ROI!
- 77% of listeners are open to trying a brand recommended by an on-air personality - Trust matters, and radio has it.
This isn’t just background noise - it’s real, measurable impact.
Whether you’re launching a new product, driving people into your store, or building long-term brand trust, radio cuts through the clutter. Its voice-driven format and deep listener relationships create a unique connection that digital ads cannot duplicate.
So, maybe it’s time to rethink your media mix. Don’t just be seen. Be heard.
Get in-touch with our marketing team today!
Source: RADIOWORKS / RAB.com- "Misperception: Radio Doesn't Drive Traffic or Sales"
May 13th, 2025
When it comes to digital marketing, few tools are as powerful (and overlooked) as email. In a world of social feeds and short attention spans, email continues to be a trusted, direct, and effective way to connect with consumers. In fact, over 4.3 billion people use email globally – making it one of the best places to get your message seen.
Not only is email marketing affordable, but it’s also highly personal. You can tailor messages to specific customer groups, drive engagement, and track results in real time. Whether you're promoting a sale, launching a new product, or building brand awareness – email gives you the control and visibility you need.
Why your business should be using email marketing:
1.💰 Incredible Return on Investment
Email marketing generates between $36 and $44 for every $1 spent. That’s a jaw-dropping 3600% to 4400% ROI, making email the most cost-effective channel in your digital toolbox.
2.📬 Massive Reach with Daily Engagement
With 99% of users checking their inbox daily, email is where your customers already are. Many check their email up to 20 times a day, and 66% say it’s the first thing they do each morning.
3. 🎯 Hyper-Targeted and Personalized
You can segment audiences by location, behavior, and interest to reach the right people at the right time. Broadcast House has over 240 million ‘double opt-in’ email records available & 750+ demographic & behavioral overlays.
4. 🚀 Better at Customer Acquisition Than Social
Consumers are three times more likely to make a purchase through email marketing than through social media. This highlights the power of email as a direct, personal, and conversion-focused channel.
The bottom line? Email marketing works. It's trusted, trackable, and drives measurable results. If it’s not already part of your marketing strategy, now’s the time to tap into the power of the inbox. At Broadcast House Media, we guarantee 100% primary inbox delivery, ensuring your message lands exactly where it matters most for maximum visibility and engagement.
Want help building or boosting your email marketing strategy? Let’s connect!
May 7th, 2025
In today’s competitive dining landscape, restaurant owners are constantly searching for effective and affordable ways to reach hungry customers. With rising costs, changing consumer habits, and an ever-growing list of marketing options, finding the right mix of channels is more important than ever. While digital and social media often steal the spotlight, one proven platform continues to not-so-quietly drive real-world results: Audio.
New research shows that restaurant customers are highly engaged with audio, and radio remains one of the most effective tools for reaching them and keeping your restaurant top of mind when it's time to eat.
Audio reaches restaurant customers:
50%
responded to a radio ad
51%
prefer to listen to music from their local AM/FM radio stations
41%
took action after hearing a podcast mention
These insights prove that radio isn’t outdated—it’s just underrated. And in a market where every dollar counts, audio provides scale, trust, and real ROI.
Bottom line? If you're in the restaurant industry and want to drive results, radio advertising should be on your menu.
Sources: 2024 Consumer Dining Trends | 2024 AudienceSCAN (Restaurant or Take Out Customers)
May 5th, 2025
As brands reevaluate marketing budgets due to economic uncertainty and shifting consumer habits, one medium is proving to be both affordable and surprisingly powerful: traditional radio.
A recent Nielsen study shared by Audacy shows that radio delivers one of the highest returns on investment in the entire media mix. In fact, it boasts a 35% trial rate (how often people try a product after hearing an ad) at a much lower cost than platforms like connected TV or TikTok. That means more people take action—for less money.
Radio isn't just affordable—it’s effective. Even shifting a small portion of your TV budget to audio can give you up to 20% more reach for the same spend. And with podcasting and streaming also gaining traction, audio is quickly becoming a must-have in every smart marketing plan.
If you're looking to stretch your budget and still drive real results, don’t overlook the power of radio.
April 29th, 2025
More people are ditching traditional TV in favor of streaming, and the trend is only accelerating. In fact, in February 2025, cable and broadcast TV saw a decline while Streaming TV saw a sharp increase. This shift is here to stay, and it's reshaping the media landscape. By 2026….
Nearly 70% of the U.S. population will be a CTV user
87% of households will be streaming their TV
Streaming TV will become more cost-effective for advertisers, as more people cut the cord, increasing available impressions
CTV is expected to represent nearly 1/3 of total digital media time
As this shift continues, traditional TV will inevitably fall behind. In 5 or 10 years, will broadcast TV even exist as we know it today? The rise of Streaming TV is inevitable, and it's not just a trend — it’s the future.
If you're ready to take advantage of this change and start advertising where consumers are watching, it’s time to make the leap. Streaming TV offers precision targeting, cost-effective options, and measurable results.
Get in-touch with our marketing team today!
Source: EMarketer Lookbook - Beyond the Remote: How CTV is Reshaping Digital Ads
April 23rd, 2025
With new home construction up 11.5% in February and shifting market dynamics - like tariff concerns and buyers seeking affordability - there’s clear momentum in the housing market. Many are expanding their search to new builds or overlooked spec homes to find value.
But who are today’s home buyers?
🔹 59% are male
🔹 48% are aged 25–44
🔹 They’re 92% more likely than average to have a household income of $150,000+
This is a highly responsive, high-income audience and radio reaches them where they are.
Home buyers are listening:
71%
responded to a radio ad
89%
more likely to think businesses that advertise are better than those that do not
58%
listen to the radio for 3+ hours a day
If you're in real estate, retail, or home services, now is the time to use audio to connect with motivated buyers!
Sources: Yahoo Finance | 2024 AudienceSCAN (Primary Home Buyers)
April 21st, 2025
According to a recent article from Radio Ink, AM/FM radio is poised to significantly widen its ratings lead over traditional television in 2025. A key driver of this shift is Nielsen's upcoming adjustment to its Portable People Meter (PPM) methodology, reducing the required listening time to register a quarter-hour from five minutes to three. This change is expected to boost AM/FM radio listening by 24% in local PPM markets and increase total U.S. listening levels by 10%. Notably, younger demographics are projected to see substantial gains, with 18–34 audiences growing by 28% and 25–54 listeners by 27%. Additionally, the new approach of measurement may allow radio stations to implement shorter, more frequent commercial breaks, enhancing audience retention and advertising effectiveness.
April 11th, 2025
The 17th annual Broadcast House Media – Mother of All Garage Sales took over the Sandhills Global Event Center April 4–5!
With 320 vendors and over 4,500 shoppers coming through the doors, the place was packed with energy all weekend long. There were all kinds of treasures to dig through—from vintage finds to handmade goods—there was something for everyone to discover. But beyond the bargains and hidden gems, the real highlight was seeing so many people come out to support local sellers and our local radio stations!
Same time next year?
Agriculture remains the backbone of Nebraska's economy – and today’s farmers are more connected than ever. If you're trying to reach farmers and ranchers with your marketing message, a targeted digital marketing approach can significantly enhance engagement, awareness, and sales.
Recent research shows that farmers are 2.4 times more likely to believe that stores that advertise are better than those that don’t.
Farmers respond to digital marketing:
72%
responded to ads on social networks
74%
responded to sponsored search results
68%
responded to mobile ads
What does that mean for business in the agriculture industry? There’s a huge opportunity to connect with farmers using targeted, data-driven strategies.
At Broadcast House Media, we offer a full suite of digital products designed to deliver results — from Search Engine Marketing (SEM) to targeted display advertising and more. Whether you’re marketing equipment, services, or ag-related products, we have proven tactics to help you break through and get noticed.
Farmers are looking for value. Make sure they’re looking at you.
Sources: Brownfield Ag News | Ag Web | Agriculture Dive | 2024 AudienceSCAN (Farmers/Ranchers)
April 7th, 2025
Edison Research's latest "Share of Ear" study reveals that local radio is still strong! They found that AM/FM radio remains the dominant source of in-car audio, accounting for 86% of listening time in vehicles, a figure that has returned to pre-pandemic levels.
In contrast, ad-supported digital audio platforms like Spotify and Pandora combined reach only 29% of Americans daily, underscoring the broad reach of traditional radio.
This dominance is particularly evident in media planning, where excluding AM/FM radio from campaigns can result in missing a substantial portion of the audience.
The study emphasizes that integrating AM/FM radio into audio strategies is essential for achieving comprehensive reach and effectiveness.