On August 15th, Broadcast House Media hosted their Digital 102 marketing class. The purpose of this informational session was to educate clients on the power of digital media and how radio and digital work together.
In this second installment, Broadcast House Director of Sales Jill Masek covered Search Engine Marketing, Email Marketing and Social Media Marketing. The presentation included how these digital tactics work and how the campaigns are built, as well as plenty of real-life examples of past and current campaigns. NRG Media Digital Sales Coordinator Cara Knopik fielded questions from the audience.
Held at Venue in The Cornhusker Room, attendees enjoyed complimentary lunch and plenty of valuable digital marketing information. More than 30 clients were in attendance.
Digital 103 will take place on September 12th. Topics will include streaming television, specifically OTT and CTV, as well as YouTube TrueView. Events will again be held at Venue in The Cornhusker Room. These educational sessions are free to attend. For more information or for your personal invitation, contact [email protected].
